Field Notes

Field Notes.

Writing from inside the studio: what survived customer contact, what didn't, and what we're learning about building AI-native companies.

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The AI-Native Operations Report

An annual, data-backed read on how AI is actually changing operational work in the verticals we build in: tax, health, travel, business ops. It draws on Taazaa's client work and our own discovery interviews.

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Recent notes

Why we kill most of our ideas

The validation philosophy, out loud: a polite no is the cheapest thing a studio can buy.

DRAFTING · ~6 MIN

AI-native is a structural claim, not a feature list

If you can remove the intelligence and the product still stands, it was never AI-native. The thesis, argued.

DRAFTING · ~7 MIN

What a founder-in-residence actually does all day

A week in the life inside a residence: the discovery calls, the dead ends, the moment a thesis turns real.

DRAFTING · ~5 MIN

Field Notes, monthly.

Building in the open, mostly.