FIELD NOTES
Notes from inside the studio — what survived customer contact, what didn't, and what we're learning about building companies in an AI-native world.
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RECENT NOTES
A good idea isn't enough. What we look for before giving an idea permission to become a company.
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If removing the intelligence leaves the product standing exactly as it was, it probably wasn't AI-native to begin with.
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Discovery calls, dead ends, product decisions and the moments when an assumption finally breaks.
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Nothing in All yet. It's on the list.
FROM THE FIELD
AI doesn't automatically make a product AI-native.
More features rarely solve a weak value proposition.
A prototype is not evidence.
Customer behaviour beats founder intuition.
Speed matters—but direction matters more.
